Designer Direct Pricing

Cut out the middleman

Every Piece Makes A Statement

Our custom designed jewelry is handmade in Rochester, MN and Charles City, IA

Your jewelry should be personal and unique, just like you are. At Dean Jewelers, we carry original and custom designed jewelry, handcrafted especially for you. When you're looking for something unique to hold a significant meaning, our dedicated professional jewelry designers will help you find that special piece. You can choose from our original designs or create your own personalized piece for a one-of-a-kind design.

Visit our jewelry store showrooms in Rochester, MN and Charles City, IA to start the custom designed jewelry process today.

Why would you go anywhere else?

Shop our original handcrafted fine jewelry designs.

Design your own unique jewelry, and we'll make it for you.

Learn more about our jewelry design and manufacturing process.

View our exclusive line of personalized, handcrafted jewelry.

Original and custom designs made to complement you

For over 40 years, we've been handcrafting custom and original jewelry designs made to match unique personalities. We've designed and created thousands of stunning designs for pieces like:

  • Engagement rings
  • Birthstone pieces
  • Necklace pendants
  • Gemstone earrings

We can also repair and restore your jewelry. Contact us today to speak to a designer about our original and custom designed jewelry.

Let us make you the perfect piece

Dean Jewelers is more than just your typical jewelry store. Family owned and operated since 1948, Dean Jewelers is a complete original and custom jewelry designer and crafter with storefronts in Rochester, MN and Charles City, IA. With our Design Direct pricing, you won't pay a design fee. Don't settle for anything ordinary. Challenge us to create a one-of-a-kind piece that you or a loved one will cherish for years to come.

  • Dean Jewelers

    114 1st Avenue Southwest
    Rochester, MN 55902


    Call Us
    Phone: (641) 228-2931

  • Dean Jewelers

    223 North Main Street
    Charles City, IA 50616


    Call Us
    Phone: (641) 228-2931